Willie MazyckSenior Director, Global Learning
Willie Mazyck serves as Senior Director of Learning Design and Delivery for Cox Automotive Global learning. His team supports Cox Automotive's People Strategies imperatives. He leads teams of instructional designers and trainers who design, develop and deploy blended learning solutions to Cox Automotive's 33,000 + global employee base. Willie is a strategic partner and consultant with senior leaders on talent strategies that will drive revenue growth and company profitability, improve the customer experience and grow talent. Previously, Willie was the Director of Learning & Development for Comcast Residential Sales. In this role Willie managed the design, development, implementation, and evaluation of all training content for Comcast’s 14 residential sales channels impacting 33,000 sellers across the nation. He served as the primary point person for all Learning & Development projects related to retail and indirect sales channels specifically. Willie has served in positions of increasing responsibility. Before joining Comcast, Willie was a Global Learning Manager for NCR Corporation where he was responsible for the sales learning strategy for the financial services line of business. Prior to NCR, Willie was the Associate Director of training for AT&T Mobility in Atlanta, GA. In this role he was responsible for the oversight and effective execution of all training initiatives that supported the National Retail channel. Willie began his career at Accenture in the Customer Relationship Management (CRM) consulting practice. Willie holds a B.S in Technological studies, M.Ed. in Instructional Technology (Design & Development), and MBA, all from the University of Georgia, where he was a member of the Blue Key honor society, and letterman in Track & Field. Willie resides in Powder Springs with his wife Jasmine, and three children William, Kendall, and Kennedy.
Sales training is a multibillion-dollar business. In the U.S. alone, the market is estimated to be worth more than $5 billion per annum. However, research shows that between 85 and 90 percent of sales training has no lasting impact after 120 days. That means over 4 billion dollars is wasted every year on sales training. In this session, participants will have the opportunity to share best practices from their sales training programs. During this interactive session attendees will:
- Discuss the importance of designing the complete learning experience
- Examine reasons why learning may not have an impact - according to a Brinkerhoff study, 40% of learning fallout is due to prioritization/leader importance and another 40% is due to lack of reinforcement and support
- Examine tactics and best practices for making training both engaging and impactful