May 16 - 18, 2018
Loews Hotel, Atlanta, GA
Speaker Information:

Willie Mazyck


Senior Director, Global Learning
Cox Automotive


12:15 PM Roundtable Discussion: Sales Training Effectiveness: Making Training Engaging & Impactful

Sales training is a multibillion-dollar business. In the U.S. alone, the market is estimated to be worth more than $5 billion per annum. However, research shows that between 85 and 90 percent of sales training has no lasting impact after 120 days. That means over 4 billion dollars is wasted every year on sales training. In this session, participants will have the opportunity to share best practices from their sales training programs. During this interactive session attendees will:
  • Discuss the importance of designing the complete learning experience
  • Examine reasons why learning may not have an impact - according to a Brinkerhoff study, 40% of learning fallout is due to prioritization/leader importance and another 40% is due to lack of reinforcement and support
  • Examine tactics and best practices for making training both engaging and impactful



Check out the incredible speaker line-up to see who will be joining Willie.

Download The Latest Agenda