May 16 - 18, 2018
Loews Hotel, Atlanta, GA

Chris Bower

Global Director, Center for Learning
General Motors #8 F500
Chris Bower heads the Center of Learning at General Motors – the learning organization charged with serving wholesale and retail team members for all of GM’s North American Brands – and also leads its global training initiatives. He has enjoyed a multi-disciplined career over his 23 years with the company, working in training, retail strategies, field operations, and targeted marketing. Early in his career, he led training for the Saturn Brand and held several positions within its sales, service, and marketing departments. He holds a degree in mechanical engineering from the University of Michigan and an MBA from the University of Chicago. He has lived and worked in England, Germany, and the U.S


12:00 PM Using Learning Analytics to Drive the Organization Towards Measurable Business Outcomes

In 2015, General Motors Center of Learning made a commitment to invest in measurement and analytics to ensure relevancy and alignment to the business.  They wanted to get beyond LMS metrics and begin integrating business outcome data in their analyses.  To get started, they developed a holistic Measurement Strategy that included traditional measures (Levels 1 through 5), a rigorous up-front needs analysis process, and regular methods for collecting voice of customer insights. They also adopted the Measurement Map, in partnership with business stakeholders, to illustrate alignment to business goals.  Center of Learning’s explicit focus on measurement has created a culture of “Measure to Prove and Measure to Improve.”
During this session, attendees will learn:
·         The value of formally, and regularly, collecting learner and business partner feedback to inform your learning strategy
·         New approaches for getting the most out of your Level 1 data
·         The basics of creating a Measurement Map
·         Tips for conducting a Level 4 study that integrates learning data with business data


Check out the incredible speaker line-up to see who will be joining Chris .

Download The Latest Agenda